Data protection declaration for visitors to our website
Hello and thank you for your interest in our website. Among other things, we take your rights to privacy, data protection and informational self-determination very seriously. Therefore we would like to inform you about the following:
Who are we?
bb SW GmbH, Kaistraße 2, 40221 Düsseldorf, Phone. 0211 / 822045 00, Mail: info@bb-office.com, Managing Director: Mrs Nahidah Stepin
What happens when the website is used for informational purposes only?
If you use our website for informational purposes only, i.e. if you do not register as a user or otherwise transmit information, we collect the following data from you: IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status / HTTP status code, amount of data transferred in each case, website from which the request comes, browser, operating system and its interface, language and version of the browser software. We receive this data via cookies and directly from your browser. The purpose of this processing is the provision of our website and statistical analysis. The legal basis for this is Article 6 Paragraph 1 Clause 1 lit.f GDPR, according to which the processing of personal data is also possible without the consent of the person concerned if the processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and Fundamental freedoms of the data subject, which require the protection of personal data, prevail, especially if the data subject is a child. The aforementioned purposes are in our interest. As far as we use cookies, we refer to our statements under "How do we use cookies on this website?".
What happens when you use our contact field?
If you communicate with us via our contact field, we collect the following data: Name, e-mail, message (mandatory information), telephone number (voluntary information). Only you know the reasons for contacting you; the response to this immediately describes the purpose of the processing. As far as a specific contractual obligation is concerned, be it in connection with the initiation, implementation or termination, the legal basis for the processing is Article 6 (1) (b) GDPR. In this case, we save the data until the end of the statutory retention period. In all other cases, the legal basis is Article 6 Paragraph 1 Clause 1 lit.f GDPR, according to which the processing of personal data is also possible without the consent of the person concerned, if the processing is necessary to safeguard the legitimate interests of the person responsible or a third party, if not the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail, especially if the data subject is a child. Communication outside of a contractual relationship is in our mutual interest. We store your data until the purpose resulting from the legitimate interest has been fulfilled.
What happens when a catalog is ordered (hard copy)?
If you select the additional subpage “Order catalog” via the subpage “Catalog order” and thus order a hard copy catalog, we will collect the following data from you: first name, last name, e-mail, telephone. We then process your data as far as this is necessary to provide the download link. The legal basis is Article 6 Paragraph 1 Letter b GDPR. We save the data until the end of the statutory retention period.
What happens when the catalog is ordered (download link)?
If you select the additional sub-page “Order catalog” via the “Order catalog” subpage and thus order a hardcopy catalog, we will collect the following data from you: first name, last name, e-mail, telephone, address, catalog status selection. We then process your data insofar as this is necessary for the provision of the catalog. The legal basis is Article 6 Paragraph 1 Letter b GDPR. We save the data until the end of the statutory retention period.
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
How do we use Google Analytics?
(1) This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called "cookies", text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The legal basis is Article 6 Paragraph 1 Clause 1 lit.f GDPR, Article 6 Paragraph 1 Clause 1 lit.f GDPR, according to which the processing of personal data is also possible without the consent of the person concerned if the processing is to safeguard the legitimate interests of the person responsible or a third party is required unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail, in particular if the data subject is a child. It is our legitimate business interest to evaluate user behavior on this website. Your interests are protected by your avoidance options, which we will describe later, and anonymization. We have also concluded order processing with the provider and thus ensured our right to issue instructions to the provider. We delete the data after 14 months at the latest
(2) The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
(3) You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in: https://tools.google.com/dlpage/gaoptout?hl=en.
(4) This website uses Google Analytics with the extension "_anonymizeIp ()". As a result, IP addresses are further processed in abbreviated form, so that personal references can be ruled out. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately.
(5) We use Google Analytics to analyze the use of our website and to improve it regularly. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
6) Information from the third party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: https://www.google.com/analytics/terms/, overview of data protection: https://www.google.com/intl/de/analytics/learn/privacy.html, as well as the data protection declaration: https://policies.google.com/privacy?hl=en.
Google Ads and Google Conversion Tracking
This website uses Google Ads. Ads is an online promotional program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
In conjunction with Google Ads, we use a tool called Conversion Tracking. If you click on an ad posted by Google, a cookie for Conversion Tracking purposes will be placed. Cookies are small text files the web browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognise that the user has clicked on an ad and has been linked to this page.
A different cookie is allocated to every Google Ads customer. These cookies cannot be tracked via websites of Ads customers. The information obtained with the assistance of the Conversion cookie is used to generate Conversion statistics for Ads customers who have opted to use Conversion Tracking. The users receive the total number of users that have clicked on their ads and have been linked to a page equipped with a Conversion Tracking tag. However, they do not receive any information that would allow them to personally identify these users. If you do not want to participate in tracking, you have the option to object to this use by easily deactivating the Google Conversion Tracking cookie via your web browser under user settings. If you do this, you will not be included in the Conversion Tracking statistics.
The storage of “Conversion” cookies and the use of this tracking tool are based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising.
To review more detailed information about Google Ads and Google Conversion Tracking, please consult the Data Privacy Policies of Google at: https://policies.google.com/privacy?hl=en
You can set up your browser in such a manner that you will be notified anytime cookies are placed and you can permit cookies only in certain cases or exclude the acceptance of cookies in certain instances or in general and you can also activate the automatic deletion of cookies upon closing of the browser. If you deactivate cookies, the functions of this website may be limited.
How do we use YouTube videos?
(1) We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from our website. [These are all integrated in the "extended data protection mode", i. H. that no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transfer.
(2) When you visit the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under paragraph 3 will be transmitted. This happens regardless of whether YouTube provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on YouTube, you must log out before activating the button. YouTube saves your data as a usage profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right.
(3) Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the data protection declaration. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
(4) We also maintain a company website with this provider. If you interact with this company website, it is possible that the provider processes your data as described in paragraphs 2 and 3.
(5) The legal basis is Article 6 Paragraph 1 Clause 1 lit.f GDPR, Article 6 Paragraph 1 Clause 1 lit.f GDPR, according to which the processing of personal data is also possible without the consent of the person concerned if the processing is to safeguard the legitimate interests of the person responsible or a third party is required, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail, in particular if the data subject is a child. Here we refer to our interest in direct mail in accordance with Recital 47 a.E. GDPR.
How do we use Google Maps?
(1) We use Google Maps on this website. This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function.
(2) When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under paragraph 3 will be transmitted. This happens regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google saves your data as a usage profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right.
(3) Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the provider's privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
(4) The legal basis is Article 6 Paragraph 1 Clause 1 lit.f GDPR, Article 6 Paragraph 1 Clause 1 lit.f GDPR, according to which the processing of personal data is also possible without the consent of the person concerned if the processing is to safeguard the legitimate interests of the person responsible or a third party is required, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail, in particular if the data subject is a child. Here we refer to our interest in direct mail in accordance with Recital 47 a.E. GDPR. We delete the data as soon as the purpose no longer applies, at the latest when you opt out of processing.
How do we use Google Adwords Conversion?
(1) We use Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
(2) These advertising materials are delivered by Google via so-called "ad servers". To do this, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of advertisements or clicks by the user, can be measured. If you access our website via a Google ad, Google Adwords will save a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The analysis values for this cookie are usually the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user is not would like to be addressed more).
(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies cannot therefore be tracked via the websites of Adwords customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users based on this information.
(4) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating AdWords Conversion, Google receives the information that you are visiting the corresponding part of our website have accessed or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it.
(5) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly; in particular, by suppressing third-party cookies, you will not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, with this setting deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers who are part of the self-regulation campaign “About Ads” via the link https://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
(6) Further information on data protection at Google can be found here: https://policies.google.com/privacy?hl=en and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
(7) The legal basis is Article 6 Paragraph 1 Clause 1 lit.f GDPR, Article 6 Paragraph 1 Clause 1 lit.f GDPR, according to which the processing of personal data is also possible without the consent of the person concerned if the processing is to safeguard the legitimate interests of the person responsible or a third party is required, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail, in particular if the data subject is a child. Here we refer to our interest in direct mail in accordance with Recital 47 a.E. GDPR. We delete the data as soon as the purpose no longer applies, at the latest when you opt out of processing.
How do we use A / B testing?
(1) This website continues to carry out analyzes of user behavior using so-called A / B testing. We can show you our websites with slightly varied content, depending on a profile assignment. In this way we can analyze our offer, regularly improve it and make it more interesting for you as a user.
(2) For this evaluation, cookies (more on this in paragraph 3) are stored on your computer. The person responsible stores the information collected in this way exclusively on his server in [Germany]. You can prevent the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we would like to point out that you may not be able to use our website in full. It is possible to prevent the storage of cookies by changing the settings in your browser.
(3) Before the analyzes are carried out, the IP addresses are further processed in abbreviated form, so that direct personal reference can be excluded. The IP address transmitted by your browser will not be merged with other data collected by us.
(4) The service provider for the analysis is Google LLC (“Google”), Amphitheater Parkway, Mountain View, CA 94043, USA. You can find information from the third-party provider on data protection at https://policies.google.com/privacy?hl=en and information about the Google Optimize product used here: https://support.google.com/optimize/answer / 6230273?hl=en.
(5) The legal basis is Article 6 Paragraph 1 Clause 1 lit.f GDPR, Article 6 Paragraph 1 Clause 1 lit.f GDPR, according to which the processing of personal data is also possible without the consent of the person concerned if the processing is to safeguard the legitimate interests of the person responsible or a third party is required, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail, in particular if the data subject is a child. Here we refer to our interest in direct mail in accordance with Recital 47 a.E. GDPR. We delete the data as soon as the purpose no longer applies, at the latest when you opt out of processing.
Are we obliged to collect this data? What if we don't collect this information?
There is no legal obligation to collect the data. However, there is the possibility that visiting our website will be made more difficult if the data is not collected.
Who do we transfer the data to? And: does the data leave the European Union or the European Economic Area?
The following companies receive the above-mentioned data, with the following indicating if the data leaves the European Union or the European Economic Area:
Third country reference:
Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/.
Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA
Others:
Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 (Google Analytics)
Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
Do we guarantee adequate data security?
We maintain current technical measures to ensure data security, in particular to protect your personal data from the dangers of data transfers and from third parties gaining knowledge. These are adapted to the current state of the art.
How do we use cookies on this website?
Furthermore, cookies are stored on your computer when you use the website. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using and through which certain information flows to the place that sets the cookie (in this case us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall. The cookies are deleted at the latest when the following period has expired: 6 months
What are your rights?
You have some rights. You have the right to information about the personal data processed about you as well as to correction or deletion, restriction of processing, objection to processing and data portability. You also have the opportunity to complain about us to the supervisory authority responsible for us. We politely point out that these rights may be linked to conditions that we will insist on.
